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Qura Chocolate factory/ La Roche was established in Jordan as a family owned business in 1993 by Mr. Yacoub Qura.
Taking advantage of the forty years of experience in the chocolate manufacturing, Qura Chocolate factory has decided to start its excellence journey through:

  • Adopting La Roche brand as its commercial trademark.
  • Following a Differentiated strategy that focuses on offering world class quality chocolate, innovative services and competitive offers tailored to meet its customers’ needs.
  • Adopting the First to launch concept in serving Jordan and the Middle East Region with the world’s best flavors through its exquisite assortment of Belgian chocolate products.
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